Pay Per Click


Pay-per-click or PPC, also called cost-per-click, is an internet marketing model wherein advertisers or promoters pay an amount every time their ad is clicked. Basically, it’s a technique of obtaining visits to your site, rather than organically earning visits.


One of the most prevalent forms of PPC is search engine marketing. This lets advertisers offer a bid for their ad placement in a sponsored link of a search engine whenever a person searches a keyword relevant to what their business offers. Different types of PPC advertising systems are available, but two of the most well-known and sought-after are Google AdWords and Bing Ads.


How does Advertising through Pay Per Click Work?

Google and other search engines give benefits to advertisers who make relevant, useful, and wise PPC campaigns. Usually, they charge lesser fees per click, bringing about higher profits for the business. Specifically, the ad who gets to appear on the search engine’s page depends on and ad rank of the advertiser, a metric of two aspects: quality score, which is the keyword relevance, click-through rate, as well as the landing page quality; and cost-per-click bid, which is the the highest amount an advertiser is willing to pay for each click.


Every time the specific ad is clicked, visitors will be directed to the site, and then the owner of the website has to pay the search engine. The purpose of this is to earn visitors for the potential increase in sales. PPC works since the visit is always worth more than the fee you pay for it. For instance, a $2 per click, may cause $200 increase in their sale. This is basically how PPC works.


What are the advantages of having a PPC Campaign?

Together with cost per order, and cost per impression, PPC are utilized to weigh the profitability and cost effectiveness of online advertising and search engine marketing. Nonetheless, pay-per-click has a great advantage over cost per impression because PPC shows how effective the advertising became. The amount of clicks is a technique to gauge interest from people. If the ad’s major goal is to be clicked, then the appropriate method to use is pay-per-click. When a particular quantity of web impressions or clicks was reached, click through rates and the pay-per-click will change because of the improved positioning of the advertisement as well as its quality.


For numerous businesses, search engine marketing and online advertising through PPC gives them an immediate boost in their industry, with the proper techniques used. Here are some of the reasons why companies consider PPC advertising campaigns:


  1. PPC requires only a small initial investment, unlike traditional marketing. Usually, search engines do not charge a fee to place in a PPC ad, businesses only pay a fee each time a searcher got interested and clicks your ad.
  2. Pay-per-click is very easy and flexible to operate. Every time the company wanted to change or revise its keyword list or their target audience, they may do so.
  3. Since search engines such as Google and Bing were able to reach countless Internet surfers each second, it is only wise to place a PPC ad on them.
  4. Brand awareness may be easily achieved through PPC. Although there are times when searchers do not click the ads, they still become aware of them.
  5. Having major control in modifying the budget based on the company’s sales aids as to how aggressive it wants to be. This keeps you from wandering over budget or getting in over your head.
  6. Distinct to the old traditional advertising techniques, PPC ensures you that you will only be paying for your visitors—those who are interested enough to click your ad, which means every click is a potential revenue.


Having said all of those listed above and more, the main reason and most essential advantage that companies using PPC campaigns obtain is its effectivity—it really works.


If you are considering having pay-per-click online marketing for your business, or interested on how to have successful advertising campaigns, contact us. We are happy to talk with you and give guidance as to how to manage your sales more effectively.

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