Google AdWords

We can administer your Google AdWords campaigns

Taking help from Google’s AdWords

Google AdWords can be utilized as a marketing tool too. In fact, the advertising network of Google has a strong tendency to make any product’s presence known. Of course, one can still fail after using AdWords, especially if the ads are badly or poorly written. However, more often than not, if the right keywords are chosen in order to advertise using Google’s extensive network, the results are almost always going to be positive and profitable.

When a keyword is being bid against, you will be in direct competition with others who are targeting that same keyword. In fact, your CPC is going to be determined by the quality score as well as maximum bid determined by your competitors. Your ad rank, which is quality score multiplied by max bid, will mainly determine the position of the ad. The ad with highest ad rank is placed at first position.

When you divide the next biggest ad rank that is below you using the quality score, you get real CPC. However, in case you happen to be the only one bidding or you have the lowest amount of bid in a particular auction, then that rule does not apply. In that case, you need to pay your highest bid for clicks. In case you have low quality score yet decide to bid, you may be highly penalized.